Poputar智能吉他与小米MIX同获IDEA设计金奖

Poputar智能吉他从2016年5月面世以来，收获了业界许多赞誉，尤其在设计界。在荣获iF设计、红点设计以及GoodDesign设计奖之后，于2017年8月19日在美国亚特兰大更是问鼎了IDEA的设计金奖。此次是中国乐器公司首次登顶世界级的工业设计大赛。

IDEA 是美国工业设计杰出大奖 International Design ExcellenceAwards，由美国工业设计师协会（IDSA）经过严格评审，为全世界范围的杰出工业设计作品颁发的大奖，极其重视创新。在来自54个国家，6个大洲，将近6000份的设计作品中，评选出了25个金奖，52个银奖，竞争非常激烈。在Entertainment类目中，Poputar智能吉他与同时参赛的LG，GoPro，Xbox等产品中胜出，与三星Q9 QLED TV同获Entertainment类目金奖。

至此，Poputar智能吉他则与小米Mix，Google home，MicrosoftSurface并肩站在金奖区。这对一个创业两年的视感团队而言，是莫大的激励与鼓舞。

Poputar智能吉他能够获得此份荣誉，离不开工业设计团队的天赋与汗水。把传统吉他琴身做薄，琴头流露出的刀锋感与镂空设计体现了设计师大胆的构想。再加上琴颈指板120颗晶莹透亮的LED灯，与琴体里的智能模块，将工业设计与智能科技完美结合。凭借这项乐器界的创新，最终打动了评委。

截止今日，Poputar智能吉他囊括了美国IDEA/德国红点/德国iF 国际三大设计大奖，实现工业设计大满贯！

以下为IDEA官方颁奖文：

Poputar P1 is a Gold Winner in IDSA International Design Excellence Award(IDEA®) 2017

August 19, 2017—Poputar P1, designed by Shenzhen Shigan Culture Technology,is a Gold Winner in the International Design Excellence Awards (IDEA®) 2017hosted by the Industrial Designers Society of America (IDSA). Poputar P1 won inthe entertainment category. “We are very grateful to receive this award for thegold award of IDEA. It's a great honor for us to stand this international stageto introduce Poputar to the world. Our team is talent and hardworking. We putall of passion to create such a new smart guitar marking guitar learningeasier."

“IDSA IDEA 2017 winners demonstrate how designers are able to capture what’sinvisible to others and inspire beauty through the smallest of details withinthe simplest of artifacts," said IDEA 2017 Jury Chair Owen Foster, IDSA.“Winners go beyond the tangible that we are so accustomed to seeing—to cultivateamazing, holistic ecosystems."

Foster led more than two dozen, global design experts in judging 20categories covering products, brands, experiences, strategies and more. Onsitejurying was held in May at the newly-renamed Henry Ford Museum of AmericanInnovation in Dearborn, MI.

Proving design truly is a universal language, IDEA attracted hundreds ofentries from 54 countries on six continents. Innovations abound in the latestwinners submitted by design firms, corporations, universities and more. Thecompetition drew entries from Australia to Austria, Belarus to Brazil, Chile toChina and from countries including Croatia, Estonia, India, Iran, Israel,Kazakhstan, Tanzania, Trinidad and Tobago, United States, Uruguay and VaticanCity State.

Founded in 1965, the nonprofit IDSA has thousands of members in dozens ofStudent Chapters, Professional Chapters and Special Interest Sections around theworld. The Society hosts events including an annual International DesignConference, District Design Conferences and niche events. Global outreachincludes designUpdate and designBytes e-newsletters; INNOVATION magazine; andthe Yearbook of Design Excellence. IDSA Ambassadors support and promoteindustrial design with research and thought leadership such as INsights.

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视感科技专注于音乐的游戏化自学习，旨在通过科技的手段和游戏化的理念，让音乐学习变得高效而有趣。旗下Poputar智能吉他和Populele智能尤克里里将改变传统学习乐器的方式，希望通过卓越的智能乐器产品，让每个人都能享受音乐带来的乐趣。

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